DARE- Our consulting framework
The world is seeing fundamental and irreversible societal, technology and audience changes including media fragmentation, a shift in trust from institutions to peers, increasing consumer empowerment, and the rise of communities..
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Organisations and institutions are operating in complex and rapidly shifting ecosystems. To communicate effectively in this environment, Vox PR believes a dialogue based approach should be taken to align and build relationships with the ecosystem.

VOX Public Relations shares shares a common approach and consulting methodology called DARE (Distinction-Authenticity-Resonance -Engagement)with Text 100 International, to enable our clients to communicate successfully in this new world. DARE provides a framework for our consulting and service offerings based on the four factors that determine the success of any communications programme. Analysis of our clients’ needs in each of the four areas guides our consultancy and recommendations.

DARE systematically examines a business proposition and determines how it can best be supported by building relationships with influencers

It provides a framework for our consulting and service offerings based on the four factors that determine the success of any communications program.

Client-centric and research driven, our framework looks at the ecosystem of influencers on the business. It is dialogue based, mapping your agenda with that of your audience.
\Vox\, n. [L. See Voice.] A voice …
That distinguishes, authenticates and resonates your messages, while engaging with the right audience